Tuesday 29 April 2014

Jean-Charles Debroize

Jean-Charles Debroize must have had a very disturbing childhood, or so you would assume when you look at these images.  He is an Art director and digital retouching artist for Creative Agency Kerozen based in France.  His work may not have universal appeal, but it is a unique twist in the advertising world, and after all, isn’t that what advertising is all about.  It may inspire other photographers to challenge the boundaries of their imagination.

Debroize transformed members of his campaign team into letter people. Not the cute cuddly kind from Sesame Street, but rather deformed little creatures that might haunt your dreams, but there is something endearing about these weird little letters with skin, eyes, and hair.

These images are not necessarily representative of his work generally, but designed for a specific campaign.  To create each image, Debroize shaped each letter with modeling clay, then he created flesh-based tones in Photoshop based off the design team members who agreed to have their features turned into a letter to spell out the company name. Debroize explains, “We shot pictures of the letters and of the design team’s faces. Then I made a mapping of skin textures on the letters with Photoshop and added the hair and the eyes. It was not a problem to show an unflattering image of us. We laughed a lot making this.”

Photographed by Jean-Charles Debroize
Photographed by Jean-Charles Debroize
Photographed by Jean-Charles Debroize
Photographed by Jean-Charles Debroize
Check out more brilliance from the team on Kerozen at http://www.studio-kerozen.com

Posted by Alex

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